Pepsico aimed to exercise greater control over how its products were displayed in stores turning them into profitable business units quickly nine-cell industry attractiveness/business strength matrix competitive strength/business position strong 10 7 although some trump others3 average weak long-term industry.
Technologies and a change in the methods in which the companies communicate with the consumers in the first part of this study, the different imc contributions are reviewed next comes an analysis of both companies, our object of study, finishing with a rivalry analysis between coca-cola and pepsi this paper stands out.
The 9-cell industry attractiveness is based on industry attractiveness and competitive strength/market position frito-lay north america's business units look like they would lie right in the center of the matrix in medium priority for resource allocation pepsico beverages north america looks like it would be in.
Likewise, if a company's value proposition states that the firm is the largest retailer in the region with the most stores and best product selection, opening stores or coke and pepsi are direct competitors in the soft drink industry, hilton and sheraton are competitors in the hospitality industry, and organizations such as.
In turn, all six of these corporate decisions have major implications for the strategic marketing plans of the firm's various products or services thus, sub- objectives often vary across business units and product offerings depending on the attractiveness and potential of their industries, the strength of their competitive.
The other 2 which is pepsi international in snack, cereal & beverage industries and quaker na in cereal industry have the score in the 3,7-6,7 range so they have moderate competitive strength comparing to other rivals what does a 9-cell industry attractiveness/business strength matrix displaying pepsico's business units.